Case Study: Silverado Casino reduces ad spend and improves channel performance with Marketing Stable, LLC

Silverado Casino cuts radio and newspaper ads to under 5% with Marketing Stable, LLC

Silverado Casino engaged Marketing Stable, LLC to analyze and optimize its advertising costs. The challenge was to determine the effectiveness of the casino's various expensive communication channels to identify which were driving new player acquisition.

Marketing Stable, LLC conducted a multi-phase study that tracked how new players discovered the casino. The solution involved strategically rotating billboard designs and placements to measure their impact against other channels like radio and newspaper. As a result, Marketing Stable, LLC was able to confidently eliminate the underperforming radio and newspaper ads and reduce the casino's billboard budget, saving the customer thousands of dollars each month.

Silverado Casino