Case Study: Wolverine Pipe Line Company strengthens stakeholder relationships with Marketing Resource Group’s PIPE program

Wolverine Pipe Line Company reaches 100+ communities with Marketing Resource Group

Wolverine Pipe Line Company, a pipeline operator, sought to enhance its public awareness and build genuine relationships with stakeholders along its 700+ miles of pipeline. To address this challenge, they engaged vendor Marketing Resource Group for public relations and community outreach services.

Marketing Resource Group developed and managed a customized community outreach program called Partners in Pipeline Education (PIPE). This program facilitated personal connections with emergency responders and officials through live presentations and materials. The solution implemented by Marketing Resource Group has been highly successful, running for over thirteen years with visits to more than 100 communities across three states, significantly expanding the company's stakeholder engagement.

Wolverine Pipe Line Company