Marketing Resource Group
11 Case Studies
A Marketing Resource Group Case Study
Sharp Tooling Solutions, a tooling solutions provider for the automotive and aerospace industries, needed to navigate the evolving digital media landscape to promote its products and services. The company engaged Marketing Resource Group to build a new website, create a social media strategy, and develop a comprehensive marketing plan.
Marketing Resource Group implemented a full-scale solution, which included designing a user-focused website, running paid media campaigns, and managing social media content and calendars. They also supported the launch of Sharp's CHXflex product with a strategy encompassing traditional media, printed materials, and event shareables. As a result, Sharp's social media following increased by 54.8% and engagement by 1,833.3%; a press release for the product launch was picked up by 276 media sites, garnering over 100 million potential viewers.