Case Study: Aerospace Industry Association of Michigan expands statewide aerospace awareness with Marketing Resource Group

AIAM grows to 100+ statewide members in four years with Marketing Resource Group

The Aerospace Industry Association of Michigan (AIAM) faced the challenge of elevating and promoting the state's aerospace industry, which was a well-kept secret, to a global audience. To address this, AIAM partnered with vendor Marketing Resource Group (MRG) for services including content development, event planning, and website updating.

Marketing Resource Group implemented a comprehensive solution involving event planning, newsletter development, and the creation of a searchable online membership database. As a result of MRG's work, AIAM grew to over 100 members within its first four years, representing more than 100,000 jobs in Michigan's aerospace industry, successfully raising the profile of this critical sector.

Aerospace Industry Association of Michigan (AIAM)