The Marketing People
20 Case Studies
A The Marketing People Case Study
Anthony John Salons, an award-winning unisex hair salon, was frustrated with their previous national digital agency's complex reporting and inability to demonstrate a clear return on investment. They challenged The Marketing People to create a digital advertising campaign that would increase inbound calls and brand awareness.
The Marketing People implemented a targeted campaign using Google Search and Display Ads, also optimizing the salon's website for conversions. This strategy generated 48 new phone calls, 50 new clients, and 29 website enquiries, increasing web traffic by 31.23% and reducing the cost per lead by over 50%. The vendor's clear reporting and call recording feature provided valuable business intelligence for Anthony John Salons.