Case Study: Alloy Heat increases brand awareness and SEO performance with The Marketing People

Alloy Heat boosts brand-related keywords by 42% with The Marketing People

Alloy Heat Treatment, a company with over 40 years of experience in aluminum alloy heat treatment, was struggling with low website traffic and poor search engine rankings compared to its competitors. They approached The Marketing People for a solution to improve their search visibility and generate more relevant inbound sales enquiries.

The Marketing People implemented a comprehensive SEO strategy that included technical website optimization, internal and external link audits, competitor keyword analysis, and content improvements. As a result, the client saw a 42% increase in rankings for brand-related keywords and a 5% sitewide improvement in technical performance, leading to increased brand awareness and more opportunities for their sales team.

Alloy Heat Treatment