Case Study: Southern States Cooperative increases propane leads with Marketing Mojo

Southern States Cooperative boosts propane leads by 54% with Marketing Mojo

Marketing Mojo worked with Southern States Cooperative, a farmer-owned agricultural supply company, to increase leads for its residential propane service. The challenge was to improve the conversion rate of its digital advertising campaigns, which were potentially being limited by the constraints of the company's content management system templates.

The solution implemented by Marketing Mojo was to create and test a new landing page outside of the CMS. This page moved the call-to-action and interest form higher and added content that better outlined the value proposition. As a result, Marketing Mojo achieved a 54% increase in propane leads and a 60% increase in conversion rate within one month.

Southern States Cooperative