Case Study: Ormco exceeds ecommerce revenue goal with Marketing Mojo

Ormco exceeds annual ecommerce revenue goal by 113% with Marketing Mojo

Ormco, a company providing solutions to orthodontists, aimed to increase ecommerce sales with a limited annual budget. Their challenge was to generate revenue at a positive return on investment. They partnered with digital advertising vendor Marketing Mojo to achieve this goal.

Marketing Mojo implemented a solution that included pausing underperforming keywords and adjusting bids based on data analysis showing buyers used desktop devices during office hours. They also developed new Search and Google Shopping campaigns by creating a product feed. As a result, Marketing Mojo helped Ormco exceed its annual ecommerce revenue goal by 113%, achieve a 1,427% average ROI, and reduce its cost per transaction by 75%.

Ormco