Case Study: Wisconsin Metal Parts, Inc. grows from $4M to $24M with Marketing Metrics Corp.

Wisconsin Metal Parts grows from $4M to $24M with Marketing Metrics Corp.

Wisconsin Metal Parts, Inc., a metal stamping and fabrication company, faced challenges in generating new customers to utilize its expanded manufacturing capacity and recruiting skilled employees. Its outdated marketing relied on word-of-mouth, trade shows, and directory ads. The company partnered with Marketing Metrics Corp. to develop a strategic marketing and employment program to address these growth barriers.

Marketing Metrics Corp. implemented a long-term, integrated solution including website development, SEO, Google Ads, social media, email marketing, and account-based strategies targeting new industries. This approach generated a consistent flow of high-quality inbound leads. Over the 17-year partnership, revenue grew from $4 million to $24 million annually and the employee count increased from 40 to 135. The successful growth culminated in a sale to a private equity firm in 2024.

Wisconsin Metal Parts, Inc.