Case Study: Pivot Point Streamlines Fastener Sales and Ordering with Marketing Metrics Corp.

PivotPoint wins new custom fastener orders with Marketing Metrics Corp's integrated website and ERP platform

The customer, PivotPoint, a manufacturer of stock and specialty fasteners, needed to replace its online catalog. Its challenge was to create a catalog fully integrated with its website, shopping cart, and ERP software, while also aiming to generate more RFQs for custom solutions and address employment marketing needs. The vendor, Marketing Metrics Corp, was engaged to provide a solution.

Marketing Metrics Corp developed a technology platform featuring a searchable catalog, product configurator, 3D CAD, and a shopping cart with ERP integration. This solution automated order submissions and was supported by ongoing digital marketing efforts that generated quality leads and new business sales. The results included increased market visibility, top-line revenue growth, and the successful acquisition of a major new customer who placed substantial orders for custom clevis pins.

PivotPoint