Case Study: McGregor Projects builds a LinkedIn presence from zero with Marketing Mavens

McGregor Projects builds 741 LinkedIn followers and 1.75 million reach with Marketing Mavens

McGregor Projects, a Scottish construction and property maintenance firm, came to Marketing Mavens with no online presence or consistent marketing content, making them virtually invisible to their target market despite their strong reputation. The challenge was to build a credible digital footprint from a complete cold start.

Marketing Mavens implemented a foundational strategy that included a new website, SEO, and professional videography, complemented by a two-year, consistent LinkedIn content program. The results for McGregor Projects, achieved organically with zero paid spend, included building an audience of 741 relevant followers—132 of whom were directors—and achieving a total page reach of 1.75 million, establishing a solid platform for future growth.

McGregor Projects