Case Study: Cake Days A Week grows to 318,000 followers and wins celebrity clients with Marketing Mavens

Cake Days a Week grows to 318,000 followers with Marketing Mavens

Cake Days a Week, a Glasgow bakery renowned for its hand-painted bespoke cakes, faced the challenge of limited geographic reach and a small social media following, capping its growth potential. The bakery engaged Marketing Mavens with the goal of significantly increasing its Instagram audience and securing high-profile celebrity clients to transform from a local business into a national brand.

Marketing Mavens implemented a sustained organic content strategy, posting frequently across Instagram and TikTok with engaging formats like time-lapse videos and interactive stories. Over 24 months, this disciplined execution, combined with tactical agility to capitalize on emerging platforms like TikTok, yielded extraordinary results. The agency grew the bakery's total followers from 36,053 to 318,314, dramatically increased engagement, and secured multiple celebrity clients, far exceeding all initial targets.

Cake Days a Week