Case Study: Great Public Schools Now (GPSN) Los Angeles boosts summer program awareness and enrollment with Marketing Maven

Great Public Schools Now boosts clicks to 71,683 with Marketing Maven

Great Public Schools Now (GPSN) Los Angeles, a nonprofit focused on expanding access to high-quality public education, faced the challenge of re-engaging students and families for LAUSD's Summer of Joy initiative following the COVID-19 pandemic. They needed a cost-effective, multilingual campaign to increase program visibility and drive enrollment, particularly within underserved communities. To meet this challenge, GPSN partnered with vendor Marketing Maven to lead a large-scale digital marketing campaign.

Marketing Maven designed and executed a culturally grounded, data-driven campaign in English, Spanish, and Spanglish. The solution included geo-targeted ads across Google and Meta, YouTube video ads, and out-of-home billboards, all featuring authentic, community-aligned messaging. The campaign generated a 209% increase in impressions year-over-year, 71,683 Meta link clicks at a highly efficient $0.22 average cost-per-click, and a 71% video completion rate with Spanish-speaking audiences, significantly increasing awareness and participation across LAUSD programs.

Great Public Schools Now (gpsn) Los Angeles