Case Study: Heritage Great Britain PLC boosts visitor attraction exposure with Marketing Liverpool

Heritage Great Britain Plc boosts VisitLiverpool referrals with Marketing Liverpool

The customer, Heritage Great Britain Plc, engaged vendor Marketing Liverpool to increase exposure for its new visitor attraction, the Royal Liver Building 360 Tour. The challenge was to raise the profile of this exciting new product to potential visitors.

Marketing Liverpool implemented a bespoke, multi-medium activity plan tailored to the attraction's needs. This solution successfully raised the profile of RLB360, with the VisitLiverpool website becoming the attraction's top web referral source. The vendor's strong, ongoing relationship with the customer, fostered over numerous projects, provided huge benefits and delivered excellent exposure.

Heritage Great Britain Plc