Case Study: Fortune 500 Healthcare Products Manufacturing Company achieves increased employee engagement and improved manager adoption of recognition program with Marketing Innovators

Recognition Training Modules Based on Extensive Client Research Generate Increased Engagement

Fortune 500 Healthcare Products Manufacturing Company engaged Marketing Innovators to strengthen its enterprise-wide reward and recognition program by developing manager training recognition modules and an educational syllabus to support a “Culture of Appreciation.” The initiative covered program rules, processes and online recognition tools, including a recognition guide, a 10–12 module eLearning course, website content, a “meeting‑in‑a‑box” for managers, and ongoing promotion materials.

Marketing Innovators conducted focus groups, interviews and surveys to refine program structure and build a manager recognition curriculum of 10 study guides and supporting resources housed in the company’s recognition platform. The client credits Marketing Innovators’ solution—study guides/quizzes, recognition resources and best‑practice white papers—with successful system adoption, improved manager immersion in the program, and increased levels of employee engagement through more timely and relevant recognition.