Case Study: Worldwide Leader in Water Systems Treatment and Solutions Company achieves 15% increase in active participation and renewed employee engagement with Marketing Innovators

How Outsourcing Program Management and a Program Refresh Boosted Employee Engagement and Participation

Worldwide Leader in Water Systems Treatment and Solutions Company, which employs more than 700 sales professionals across the U.S. and Canada, faced declining participation and frustration in its long-running rewards and recognition program after internal administrative turnover created information silos, manual data manipulation, and reporting errors. The company had been using Marketing Innovators’ PPM platform for seven years and turned to Marketing Innovators to take over program management and restore program integrity and usability.

Marketing Innovators assumed program management within a month, refreshed and rebranded the site, and added features like single-screen points/standings, “Where You Stand” leaderboards with filtering by month/year/region, streamlined enrollment and Hall of Fame pages, expanded gift offerings and e-gift cards, and automated enrollment-to-rewards workflows. The changes drove measurable improvements: active participants rose 15% and continue to climb, more than 70% of active participants logged in during the first six months, communications and real-time standings improved, data accuracy increased, and participant feedback and engagement strengthened.