Case Study: $100 Billion-Plus Healthcare Organization achieves increased engagement and streamlined incentive management with Marketing Innovators

A $100 billion-plus healthcare organization recognized their sales incentive platform had significant drawbacks until Marketing Innovators stepped in to help boost engagement

$100 Billion-Plus Healthcare Organization’s medical supplies and equipment distribution division, serving more than 37,000 employees, faced a constrained sales incentive platform with limited self-administration, weak reporting, and inadequate award options that left administrators dependent on their prior vendor. Seeking a centralized, blended cash and non-cash incentive solution to align marketing and sales across its Primary Care, Long Term Care and Home Care markets, the organization engaged Marketing Innovators to upgrade the platform.

Marketing Innovators delivered a single-source, points-based incentive platform with a unified participant portal, robust administrative and reporting tools, a real-time web-service “marketplace,” and market-specific rules consultation to run simultaneous promotions. The revamped platform sped promotion launches, expanded award choices (gift cards, travel booking, event tickets and millions of merchandise/digital options), added social features, and measurably increased manufacturer/vendor participation, participant engagement (site visits, redemptions, likes/dislikes) and individual sales performance.