Case Study: Crossfire boosts brand awareness with Marketing Eye's logo refresh, brand guide, and website design

Crossfire boosts AV brand awareness with Marketing Eye’s 12-month marketing strategy

Marketing Eye was initially engaged by Crossfire, a New York City-based AV production company, to create a 12-month marketing and communications branding strategy. The family-owned business, which provides sound, lighting, and video production services, was looking to enhance its brand presence.

Impressed with the comprehensive strategy developed by Marketing Eye, Crossfire signed on for a 12-month marketing retainer. The vendor's team implemented a logo refresh, created a brand playbook and style guide, and designed a new website. This rebranding effort successfully boosted awareness for Crossfire, establishing it as a leading AV production company in NYC.

Crossfire