Case Study: Waverly Senior Services unifies its brand and boosts lead generation with Marketing Essentials

Waverly Senior Services drives 246,000+ impressions with Marketing Essentials

Marketing Essentials partnered with Waverly Senior Services, a management company for senior care services, which faced the challenge of having three separate and confusing websites for its different brands. This disjointed digital presence created difficulties for prospective clients and internal teams. Additionally, the client needed to address specific occupancy challenges in its Personal Care and Memory Care levels.

The vendor implemented a unified custom website to consolidate all services under a single, cohesive brand with intuitive navigation and a mobile-responsive design optimized for lead generation. Marketing Essentials also developed a targeted digital advertising strategy, including paid search and social campaigns. This solution delivered strong results, with one paid social campaign generating over 246,000 impressions and nearly 6,000 clicks at a low cost-per-click of $0.40.

Waverly Senior Services