Case Study: OTC DAIHEN boosts lead generation and sales with Marketing Essentials

OTC Daihen boosts website traffic 300% with Marketing Essentials

OTC Daihen, a world-leading manufacturer of arc welding robots, sought to grow its sales in the United States. They partnered with Marketing Essentials for a digital marketing and sales partnership to boost lead generation and improve their sales cycle.

Marketing Essentials implemented a strategic program centered on video marketing, webinars, and sales enablement materials. This equipped the OTC Daihen sales team with educational content to nurture leads and close deals faster. The results included a 300% increase in website traffic, a 155% rise in new leads, and an 8% increase in their close rate, alongside a significantly shorter sales cycle.

OTC Daihen