Case Study: Optalis Health & Rehabilitation drives lead generation and occupancy growth with Marketing Essentials

Optalis Health & Rehabilitation boosts website sessions 32% with Marketing Essentials

Optalis Health & Rehabilitation, an operator of over 30 senior care communities, faced the challenge of generating qualified leads across its diverse markets. They needed a marketing partner to guide families throughout their lengthy research journey and increase occupancy. They partnered with Marketing Essentials for a full-funnel digital marketing strategy.

Marketing Essentials implemented an integrated program across SEO, paid search, and website optimization. The solution included local search management, content development, and AI search visibility. This strategy delivered significant results for Optalis, including a 32% increase in website sessions and a 19.6% paid search conversion rate that exceeded healthcare benchmarks.

Optalis Health & Rehabilitation