Case Study: Mile-X Equipment achieves SEO and revenue growth with Marketing Essentials

Mile-X Equipment boosts organic clicks 40% with Marketing Essentials

Mile-X Equipment, an ecommerce retailer specializing in shop and garage equipment, was successfully investing in Google Ads but sought to tap into the potential of organic search to support its PPC efforts and improve overall ROI. They partnered with the vendor Marketing Essentials to align their PPC and SEO strategies for greater revenue growth and reduced ad spend.

Marketing Essentials used data from the client's performing Google Ads to inform their SEO strategy. They conducted keyword research to optimize page elements for high-volume commercial terms and made on-page SEO updates to improve both rank and click-through rate. As a result, optimized pages saw increased organic traffic and improved visibility. One product page saw a 40% increase in organic clicks, and the site overall saw increased orders and revenue compared to the previous year, all within just two months of implementation by Marketing Essentials.

Mile-X Equipment