Case Study: Liberty Lutheran achieves stronger senior living recruitment with Marketing Essentials

Liberty Lutheran generates 107 candidate leads with Marketing Essentials

Liberty Lutheran partnered with Marketing Essentials to strengthen recruitment for its Artman and Paul’s Run senior living communities. They faced a competitive hiring landscape and needed a strategic, multi-channel approach to attract qualified candidates for critical roles such as CNAs, LPNs, RNs, and dining services staff.

Marketing Essentials implemented a comprehensive recruitment marketing strategy. This included optimizing job listings, enhancing career website pages, and launching targeted digital ad campaigns on Google and social media. They also produced authentic recruitment videos showcasing company culture. The results included paid social campaigns reaching over 160,000 impressions and, most importantly, generating 107 qualified candidate leads, helping Liberty Lutheran build a robust talent pipeline.

Liberty Lutheran