Case Study: Community First Solutions Senior Living drives growth and occupancy with Marketing Essentials

Community First Solutions (cfs) Senior Living doubles organic traffic in 4 months with Marketing Essentials

Marketing Essentials partnered with Community First Solutions (CFS) Senior Living, a nonprofit operator of senior communities in Ohio. CFS faced challenges from multiple separate websites after acquisitions, which created confusion and lacked the infrastructure to effectively capture and convert leads online.

The solution from Marketing Essentials was a comprehensive digital transformation. They consolidated websites into a new, unified site built for lead generation, implemented SEO and AI visibility optimization, launched digital advertising campaigns including Google Ads grants, and set up HubSpot marketing automation integrated with the client's CRM. The results included a 104% increase in organic traffic within four months, a significant increase in monthly contacts, a decreased cost per new contact via paid search, and one community achieving 100% occupancy just over a year after acquisition.

Community First Solutions (cfs) Senior Living