Case Study: Choice One Engineering attracts more qualified engineering candidates with Marketing Essentials

Choice One Engineering increases quality applicants with Marketing Essentials

Choice One Engineering, a civil engineering firm specializing in land development and surveying, faced a challenge in attracting qualified candidates for its open positions. They partnered with Marketing Essentials for a professional services engagement to audit their recruitment process and develop a strategy to improve applicant quality.

Marketing Essentials implemented a solution that included updating the careers webpage, utilizing video marketing, and optimizing digital advertising. The vendor also created recruitment videos to showcase the company's unique culture. As a result, Choice One Engineering reported a significant increase in quality applicants who possessed the specific background and experience they required.

Choice One Engineering