Case Study: Badger Paperboard achieves 66% more high-quality leads with Marketing Essentials

Badger Paperboard boosts lead generation 66% with Marketing Essentials

Marketing Essentials partnered with Badger Paperboard, a leading national supplier of paperboard products, to address a key challenge. Despite a strong reputation for service and sustainability, the company needed to translate its value proposition into digital growth to expand reach and generate the qualified leads required by its sales team.

The vendor implemented a comprehensive digital marketing solution, rebuilding the website for conversion and driving traffic through targeted advertising and SEO. This included a dedicated program for both traditional organic search and AI search visibility. As a result of Marketing Essentials' full-service partnership, Badger Paperboard achieved a 66% increase in high-quality lead generation over four years, along with significant gains in high-intent keyword rankings.

Badger Paperboard