Case Study: TreeBaltimore increases tree plantings with Marketing for Change

TreeBaltimore boosts tree planting awareness with Marketing for Change: 58% say it made planting seem easy

TreeBaltimore, an initiative by the City of Baltimore, sought to increase tree plantings to help the city achieve 40% tree canopy cover by 2037. The challenge was that while residents loved trees, many were daunted by the planting process or perceived drawbacks. Marketing for Change was engaged to address this challenge.

Marketing for Change developed a comprehensive solution that included step-by-step planting guidance and a new branded event platform called "Tree Ups" to make it easier for community groups to host planting events. This approach successfully extended TreeBaltimore's reach to new audiences. Results included partnerships with new community organizations and a follow-up survey that found 58% of people with brand awareness realized planting a tree could be easy, and 53% were inspired to think about planting a tree themselves.

TreeBaltimore