Case Study: The Health Trust Boosts Healthy Food Sales in San Jose Corner Stores with Marketing for Change

The Health Trust drives 67% of store owners to report more traffic with Marketing for Change

The Health Trust, a local foundation, faced the challenge of increasing access to healthy food in San Jose neighborhoods that lacked grocery stores. They sponsored corner store makeovers to stock fresh produce and hired Marketing for Change to create a marketing campaign that would promote these newly available items.

Marketing for Change implemented the multi-lingual "Good. To Go." campaign, which focused on taste, convenience, and indulgence rather than health "shoulds." The solution included in-store signage, recipe cards, kids' giveaways, and neighborhood advertising. As a result, 67% of store owners reported increased traffic and high turnover of healthy items. Marketing for Change subsequently onboarded additional stores and expanded the brand to other organizations.

The Health Trust