Case Study: St. David’s Foundation drives affordable healthcare enrollment in Texas with Marketing for Change

St. David’s Foundation boosts HealthCare.gov enrollment with Marketing for Change, driving 8%+ site traffic and 2.5%+ conversions

St. David’s Foundation faced significant barriers to Affordable Care Act enrollment among low-income Texas residents, including fears around cost and immigration status. They partnered with Marketing for Change to conduct a bilingual outreach campaign aimed at driving signups on HealthCare.gov.

Marketing for Change developed a user-friendly premium calculator to provide immediate cost estimates and created a series of testimonial videos in partnership with trusted community leaders. This solution far exceeded health-related conversion benchmarks, with over 8% of all site traffic engaging with the calculator or shopping for plans on HealthCare.gov, successfully overcoming key enrollment barriers.

St. David’s Foundation