Case Study: Pinellas County Health Department achieves higher interest in physical activity with Marketing for Change

Pinellas County Health Department boosts physical activity interest 77% with Marketing for Change

The Pinellas County Health Department faced significant public health challenges, with high rates of obesity and diabetes among its adult population. Their goal was to encourage more physical activity and healthy eating. To address this, they partnered with Marketing for Change, which employed a media campaign and developed web and smartphone apps as key services.

Marketing for Change created the "Find The Fun" apps, allowing users to easily locate local activities based on their preferences. This was supported by a comprehensive 10-month multimedia campaign that branded the area as "the Capital of Fun." The solution was highly successful, with over 78,000 people using the web tool and 77% of residents reporting a heightened interest in physical activity, a impact strongly correlated to the campaign's reach.

Pinellas County Health Department