Case Study: Oral Health America Advances Medicare Dental Advocacy with Marketing for Change

Oral Health America reaches 450,000 people with Marketing for Change

Oral Health America faced the challenge of advocating for Medicare to include dental coverage, as the lack of it puts older adults at risk for serious health issues. They hired Marketing for Change to help build support for this policy change.

Marketing for Change developed the Demand Medicare Dental campaign, which used fun and easy advocacy tools, like sending toothbrushes to Congress, to reframe the issue around preserving vitality. Through a comprehensive outreach strategy, they reached over 450,000 people in key markets, raising awareness and capturing the attention of policymakers. This led to the introduction of the Medicare Dental Benefit Act of 2019, a crucial step forward for the cause.

Oral Health America