Case Study: Horizon Foundation advances health equity in Black communities with Marketing for Change

Horizon Foundation reaches 87% of Howard County residents with Marketing for Change

The Horizon Foundation approached Marketing for Change with the challenge of improving health outcomes for Black communities disproportionately impacted by the COVID-19 pandemic. The foundation sought to move beyond emergency support and address the systemic, racist policies that created this vulnerability.

Marketing for Change developed a campaign featuring a video series created with Black community members to highlight issues like healthcare bias. The campaign included a website that presented data and offered three advocacy actions. The media buy reached 87% of the local audience, resulting in 2.5 million impressions and hundreds of sign-ups for the foundation's equity initiatives.

Horizon Foundation