Case Study: Horizon Foundation reduces sugary drink consumption with Marketing for Change

Horizon Foundation cuts retail soda sales 20% with Marketing for Change

The Horizon Foundation faced the challenge of reversing the trend of sugary drink consumption in Howard County, Maryland. To address this, they engaged the vendor Marketing for Change to develop a behavior change campaign.

Marketing for Change implemented a multi-faceted solution that included developing the Better Beverage Finder and Switch the Drink digital tools to help parents find healthy alternatives. The campaign also featured advertising, social media efforts to counter industry promotions, and street teams providing samples. This approach achieved significant measurable impact, with a peer-reviewed study documenting a 20% drop in retail soda sales and a 15% drop in sales of sugary juice drinks over three years.

Horizon Foundation