Case Study: Compassion & Choices improves patient-centered end-of-life communication with Marketing for Change

Compassion & Choices creates 1,000 Trust Cards with Marketing for Change

Marketing for Change partnered with Compassion & Choices to address the challenge of patient-centered communication in end-of-life care. The customer found that while most Americans want to die on their own terms, they often lack the tools and understanding to express their values and preferences to healthcare providers, with advance directives frequently proving insufficient.

The solution developed by Marketing for Change was a suite of products including the Trust Card, a doctor-patient communication tool, and the Diagnosis Decoder, which helps patients generate specific questions for their providers. The results were positive, with 1,000 Trust Cards created without paid promotion and successful beta testing of the Diagnosis Decoder with 1,400 participants, leading to plans for a public rollout.

Compassion & Choices