Case Study: Americares builds vaccine confidence among clinic workers with Marketing for Change

Americares reaches 750,000 people with 96% audience penetration using Marketing for Change

Americares, a health-focused relief and development organization, faced the challenge of low COVID-19 vaccination rates among staff and volunteers at free clinics. They hired the vendor Marketing for Change to build vaccine confidence and encourage these healthcare workers to get vaccinated and ultimately recommend it to their patients.

Marketing for Change developed a supportive, peer-to-peer social campaign that acknowledged the workers' efforts and respected their concerns. The solution included empathetic ads, videos featuring hesitant clinic workers, and materials to empower vaccine champions. The campaign reached 750,000 people with high engagement rates and a 96% audience penetration rate on key social platforms, successfully supporting Americares' CDC-funded initiative.

Americares