Case Study: Yorkville University Achieves Personalized Marketing at Scale with Marketing Automation Corp.

Yorkville University - Customer Case Study

Yorkville University, a Canadian educational institution, faced significant marketing challenges due to its decentralized departmental structure and reliance on manual processes. They struggled to leverage student data for personalized communications and to build their brand in a competitive landscape. The university partnered with Marketing Automation Corp. (MAC) to utilize their Marketo expertise to address these issues with segmentation and automation, aiming to save time and improve lead management.

Marketing Automation Corp. implemented a solution by creating over 50 personalized content snippets within Marketo, which allowed for dynamic and efficient communication segmentation. This saved Yorkville University countless hours of manual work and enabled more personalized outreach. The results included a significant increase in lead engagement with emails and webinars, improved internal transparency with shared data reports, and a more efficient process for program advisors to book meetings with students.

Yorkville University