Case Study: Verisys unifies marketing and sales operations with Marketing Automation Corp.

Verisys - Customer Case Study

Verisys, a leading provider of comprehensive healthcare data, faced the challenge of merging its marketing and sales platforms with those of Aperture Health after an acquisition. They needed expert guidance to consolidate two distinct strategies, migrate from Pardot to HubSpot, and merge two Salesforce instances. Verisys engaged Marketing Automation Corp. to rework their sales funnel and support a new website launch.

Marketing Automation Corp. executed a careful migration from Pardot to HubSpot and merged the Salesforce environments, creating a unified system. This consolidation allowed Verisys to cancel redundant platform subscriptions, cutting costs. The sales and marketing teams were empowered with new automation capabilities and a library of email templates, leading to increased process efficiency and more effective cross-selling opportunities.

Verisys