Case Study: Trillium boosts lead flow and sales alignment with Marketing Automation Corp.

Trillium - Customer Case Study

Trillium Flow Technologies, a multinational designer and manufacturer of pumps and valves, needed to improve marketing and sales collaboration by implementing a flawless Marketo and Salesforce integration. With a small internal team, they required expert help from Marketing Automation Corp. (MAC) to overcome their limited marketing automation experience and to set up additional integrations like Marketo Sales Insights, ABM, and Bizible. Their primary challenges included establishing a lead scoring model and providing their team with fundamental training.

Marketing Automation Corp. implemented a custom plan that established a bi-directional sync between Marketo and Salesforce, creating a robust lead scoring and lifecycle process. They provided comprehensive training and strategic nurture tactics to ensure a continuous flow of qualified leads. As a result, Trillium significantly increased the flow of leads into their sales funnel, provided sales with richer detail for follow-up, and gained better visibility into campaign performance, leading to an increased marketing budget and higher engagement across all channels.

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