Case Study: International Key Supply reduces database duplicates and cuts platform costs with Marketing Automation Corp.

International Key Supply - Customer Case Study

International Key Supply, a leading global supplier of locksmith equipment, faced a critical duplicate issue in their HubSpot database. Their Shopify integration was creating redundant contact records for every purchase because the two systems used different unique identifiers, which inflated costs and crippled their marketing efforts. They engaged Marketing Automation Corp. to resolve the problem.

Marketing Automation Corp. reconfigured the Shopify integration to require email addresses and used the HubSpot Deduplication tool to cleanse the existing database of duplicates. This solution enabled International Key Supply to link all orders to a single contact record, creating accurate customer journeys and providing a clear view of purchase history. The project also achieved the measurable impact of significantly reducing their marketing automation platform costs due to the smaller, cleansed database size.

International Key Supply