Case Study: Clarius launches Marketo on time with Marketing Automation Corp.

Clarius - Customer Case Study

Clarius, a medical equipment innovator, faced a critical challenge in selecting and implementing a new marketing automation platform to coincide with a rapid CRM migration. They required an unbiased expert opinion to choose between Marketo and HubSpot and needed a complete Marketo configuration implemented under an aggressive one-month deadline. They turned to Marketing Automation Corp. for guidance and implementation services.

Marketing Automation Corp. provided consultants who helped Clarius select Marketo and then executed a high-speed, collaborative implementation. The MAC team managed complex builds like lead scoring and lifecycle models while training Clarius's internal team to handle other components, ensuring both quality and cost-efficiency. The result was a successful simultaneous launch with Salesforce, delivering on the key requirement of communicating qualified leads to sales within five minutes. Marketing Automation Corp. enabled Clarius to launch on time, within budget, and with a thoroughly tested system.

Clarius