Case Study: Trust & Will builds a trusted brand on TV with Marketing Architects

Trust & Will boosts unaided awareness 75% with Marketing Architects

Trust & Will, a company providing online estate planning services, partnered with Marketing Architects to overcome the challenge of building trust and reaching more people in a traditionally offline and complicated legal category.

Marketing Architects implemented a national TV campaign with a "Make It Count" creative strategy that featured relatable moments to make estate planning feel timely and relevant. The results were significant, with TV driving a 75% increase in unaided awareness and an 86% lift in purchase intent, cementing Trust & Will as a market leader and winning multiple creative awards.

Trust & Will