Case Study: Sur La Table boosts ROAS, traffic, and store visits with Marketing Architects TV advertising

Sur La Table boosts ROAS and lifts share of search with Marketing Architects

Sur La Table, a culinary retail brand, faced the challenge of competing for broader brand awareness beyond its core base of loyal home cooks. After over 50 years in business, its awareness lagged behind competitors. The company partnered with Marketing Architects to make its national television debut.

Marketing Architects developed a TV campaign for Sur La Table centered on a 30-second spot called "La Kitchen Symphony," which aired on both linear and streaming TV. The solution delivered a return on ad spend above goal. It also significantly grew web traffic, increased paid search by 12%, boosted year-over-year store visits, and lifted Sur La Table's share of search to overtake competitors.

Sur La Table