Case Study: Physicians Mutual cuts cost per call and boosts awareness with Marketing Architects TV advertising

Physicians Mutual cuts cost-per-call by 32% with Marketing Architects

Physicians Mutual faced declining responses from its marketing efforts, particularly in its TV advertising, and needed a partner to help navigate evolving consumer behavior and the changing TV landscape. They partnered with Marketing Architects to revitalize their strategy.

Marketing Architects developed optimized TV commercials with relatable creative concepts and a texting call-to-action powered by AI. This solution decreased cost-per-call by 32%, delivered a positive return on ad spend, and increased brand awareness for Physicians Mutual. The campaigns also helped build valuable first-party customer data.

Physicians Mutual