Case Study: Nuts.com grows national awareness and new customers with Marketing Architects TV advertising

Nuts.com grows new customers 166% with Marketing Architects

Nuts.com, a long-established online retailer, partnered with Marketing Architects to pursue bold growth by repositioning its brand and building its customer base through television advertising. The company's challenge was to transition from being perceived as an online grocery company to becoming a recognized name in the national snacking category.

Marketing Architects implemented a full-service solution that included brand strategy and creative production for a TV campaign. The results were significant, including a 166% jump in new customers and a company growth record. TV-acquired customers also showed a 20% higher lifetime value. The campaign successfully increased national awareness, with aided awareness rising over 100% and the brand achieving 5% unaided awareness for the first time.

Nuts.com