Case Study: Joybird Achieves 7-10X ROAS on TV with Marketing Architects

Joybird drives 7-10X ROAS on TV with Marketing Architects

Joybird, a furniture retailer, faced the challenge of expanding its customer base beyond its historical reliance on digital and social media marketing. To build full-funnel scale, they partnered with Marketing Architects to launch their first national television campaign.

Marketing Architects implemented a strategy using both linear and streaming TV, supported by their media-buying AI, Annika, to maximize audience reach. This solution drove over 700,000 site visits and 16,000 orders. Joybird exceeded its return on ad spend goal by achieving a 7-10X ROAS in the first year, successfully turning TV into a breakout growth channel.

Joybird