Case Study: Amica boosts national TV reach and branded search with Marketing Architects

Amica boosts weekly branded search 21% with Marketing Architects

Amica, a challenger brand in the insurance category, faced the challenge of gaining visibility against giants like GEICO and Progressive on national television, the most expensive and competitive advertising space. To stand out without matching their competitors' massive budgets, they partnered with Marketing Architects and its media-buying AI, Annika.

Marketing Architects implemented a national TV campaign across linear and streaming platforms, using its AI to continuously optimize placements and pricing in real-time for maximum efficiency. The solution allowed Amica to achieve reach levels comparable to top competitors at a fraction of the cost, driving a 21% jump in weekly branded search and increasing brand familiarity by 5%.

Amica