Case Study: 1-800-HANSONS drives leads and awareness with Marketing Architects TV advertising

1-800-HANSONS drives 6X ROAS and 17% aided awareness with Marketing Architects

1-800-HANSONS, a home improvement and remodeling brand, faced the challenge of expanding into new markets while combating a decline in response from its long-running TV ad campaigns. They partnered with Marketing Architects to rebuild their TV strategy around accountability and growth.

Marketing Architects implemented a new measurement strategy by adding a survey to the online lead form to track TV's full impact on web conversions, not just phone calls. This solution delivered a 6X return on ad spend, increased aided brand awareness by 17%, and revealed that nearly one in four new customers discovered the brand through TV. Marketing Architects successfully used TV to grow both the brand and business for 1-800-HANSONS.

1-800-HANSONS