Case Study: Randy Ross Tennis Center simplifies membership management with Marketing 360® CRM

Simplifying Business Management With CRM Software

Randy Ross Tennis Center partnered with Marketing 360® to handle a major membership change after opening a new location and switching to a membership-based model. With 518 members across 271 memberships, the center needed each member to make a new selection, but its existing system did not allow self-selection and the manual process would have disrupted a busy front desk.

Using the Marketing 360® CRM and Nurture apps, Becky Ross uploaded member data, added custom fields, built a form and landing page for new membership selections, and sent segmented email updates to the right members. This streamlined the process so members could self-select their new membership type, and Marketing 360® made it easy to export the results into one sheet for updating membership and court reservation software, saving significant time and manual effort.

Randy Ross Tennis Center

Becky Ross

VP of Marketing