Case Study: Pursuit Fitness builds strong brand awareness with Marketing 360®

Pursuit Fitness Builds Strong Brand Awareness

Pursuit Fitness, a nutrition and training gym in Windsor, Colorado, partnered with Marketing 360® to overcome the challenge many local businesses face: building brand awareness in a crowded market. Since customers often search for nearby gyms rather than a specific brand, Pursuit needed a way to stand out, attract attention, and become a name people would remember when they were ready to join.

Marketing 360® implemented a multi-channel strategy that included SEO/Natural Listing Ads, paid Top Placement Ads, retargeting campaigns, email automation, and review generation. The approach focused on driving awareness first and conversions second, and over time it produced strong results: branded organic search became a top traffic source, bounce rates were very low, more than 90% of traffic came from organic search, branded referrals, and social media, and only about 3% came from PPC.

Pursuit Fitness