Case Study: Skinny Up! boosts conversions with Marketing 360® homepage video

Homepage Video Increases Conversions

Skinny Up!, an eCommerce weight loss supplement brand, was looking to sharpen its competitive edge in a highly competitive industry where clearly communicating value and building trust are essential. The customer worked with Marketing 360® to improve how their homepage presented their offering and encouraged visitors to take action.

Marketing 360® added a prominently placed homepage video to Skinny Up!’s site to better explain the value proposition and engage visitors. Over the 60 days after the video was implemented, viewers converted at a higher rate across every channel, and overall conversions increased as well, showing a measurable lift in performance from the homepage video.

Skinny Up!